Hamama
Hamama is a logistics company in Oman focused on modernising last-mile delivery through fast, seamless, technology-driven services. The project involved creating a new brand identity that reflected speed, reliability, and innovation while remaining clear and memorable across digital and physical applications.
Brand Identity, Logo Design, Visual Identity, Branding
2024
Challenge
The identity needed to communicate efficiency and technological advancement while remaining approachable and culturally relevant. The brand also had to work across a wide range of touchpoints, from mobile apps and packaging to uniforms and delivery vehicles.
Role
As Brand Designer, I led the identity from research through to final delivery. I explored visual directions, developed logo concepts, and defined the colour palette, typography, and core brand elements, working closely with the client to create a scalable and recognisable system.
Approach
The design focused on a clean, modern aesthetic that conveyed speed and connectivity. I developed a minimalist mark that subtly referenced the idea of a pigeon, aligning with the brand name, while avoiding overly literal or decorative imagery. The system was built to remain clear and adaptable across digital interfaces, vehicles, uniforms, and packaging.
Outcome
The final identity delivered a sleek, technology-led brand presence suitable for both digital platforms and physical delivery assets. Completed within a five-week timeline, the system provided a flexible foundation for the company’s launch and future growth.
