Data Vitalis
DataVitalis is a health technology company based in Dubai, specialising in eHealth devices and smart health solutions that collect vital patient data. The project involved creating a new brand identity that reflected the company’s focus on innovation, precision, and trust within a high-stakes healthcare environment.
Brand Identity, Logo Design, Healthtech, Visual Identity
2024
Challenge
The company needed a visual identity that balanced two competing requirements: a futuristic, technology-driven feel and the credibility expected in the healthcare sector. The brand had to feel modern and innovative while maintaining a professional tone suitable for hospitals, clinics, and medical partners.
Role
As Brand Designer, I led the identity project from concept through to final delivery. I was responsible for research, visual direction, logo design, and refinement, working closely with the client to shape a brand that aligned with their positioning in the digital healthcare space.
Approach
The design focused on a sleek, minimalist aesthetic that combined medical precision with a forward-looking feel. I developed a custom DV monogram supported by clean typography and a professional colour palette, ensuring the identity felt both innovative and trustworthy. Multiple iterations were tested to guarantee clarity and adaptability across digital and physical applications.
Outcome
The final identity delivered a modern, credible brand presence suitable for healthcare environments and digital platforms. Completed within a five-week timeline, the system provided a flexible foundation for future product, marketing, and interface applications.
