Bon Coffee
Remah is a modern startup brand based in Oman, requiring a bold, minimalist identity that reflects strength, heritage, and simplicity. The project involved creating a logo and core visual system built around the meaning of the name, “Spears,” with a mark designed for clear recognition across physical and digital applications.
Brand Identity, Logo Design, Retail, Visual Identity, Branding
2024
Challenge
The identity needed to balance cultural relevance with a contemporary, minimal aesthetic. The logo had to incorporate three spears and the letter “R” in a way that felt simple, distinctive, and easy to reproduce across stamps, signage, packaging, and digital formats.
Role
As Brand Designer, I led the identity from concept through to final delivery. I developed the visual direction, explored multiple logo concepts, and refined the symbol, typography, and colour approach in close collaboration with the client.
Approach
The design focused on a strong, geometric mark combining the spear motif with a simplified letterform. A minimal structure and restrained visual language ensured the logo remained clear, memorable, and versatile across different sizes and materials.
Outcome
The final identity delivered a distinctive, scalable logo suitable for stamping, signage, packaging, and digital use. Completed within a three-week timeline, the system provided a clear and recognisable foundation for the brand’s launch.
